How I Built Excitement for My New Brand in 60 Days

When I started preparing for the release of my new brand, Eboney Rose LLC, I knew I needed a strategy that would create excitement and get people invested in what I offer. It wasn’t just about sharing what I do; it was about showing my audience why it matters, building momentum, and inviting them into the journey with me.

If you’re launching a brand or even trying to grow your online presence, here’s exactly how I planned my 60-day promotion to make it engaging, exciting, and impactful. And maybe this can help you too! Keep Reading!

Step 1: Build the Buzz Before It Drops

Before the 60-day countdown even started, I took the time to prepare. I knew the foundation for a successful promotion lies in how much you can build anticipation. My approach was simple but effective:

    •    Reels with a Story: I created short, meaningful reels that told stories about my journey—overcoming fear, rebranding, and stepping into confidence. These reels connected with my audience emotionally and encouraged them to keep watching my journey.

    •    Behind-the-Scenes Content: On Instagram Stories, I brought people into my world by showing snippets of my day—designing my website, preparing worksheets for clients, and creating content. The goal was to make them feel like part of the process.

    •    Daily Substack Updates: Sharing honest reflections about my journey on Substack helped me connect with my audience in a more personal way. I wrote about the challenges, the wins, and even the times I wanted to quit. Authenticity resonated.

Step 2: Craft Content That Speaks to Your Audience

Instead of simply saying, “My brand is launching on February 1st,” I focused on content that showed why my work matters. I leaned into these strategies:

    •    Relatable Stories: I shared posts about the struggles of starting something new, from juggling life as a mom and wife to overcoming self-doubt. These posts reminded my audience that I understand where they are because I’ve been there.

    •    Value-Driven Tips: I created posts and reels that gave actionable advice, like social media tips for small business owners or quick ways to feel more confident in front of the camera. Giving value showed people what they can expect when they work with me.

    •    Themes That Matter: Each week of my promotion had a unique focus, like “Building Confidence from the Ground Up” or “Foundations of Personal Branding.” This kept things fresh and consistent.

Step 3: Show Up Consistently

Staying consistent for 60 days was NOT easy, but it made all the difference. My schedule looked like this:

    •    9 a.m. Post: A thoughtful Instagram caption paired with an eye-catching photo or carousel, always starting with, “Welcome to Day _ of my 60-Day Countdown.”

    •    6 p.m. Reel: A dynamic reel sharing a behind-the-scenes moment, a tip, or a snippet from my story.

This routine kept the momentum going while helping me stay accountable. Yes, there were days when I felt tired, but the consistency paid off as engagement grew.

Step 4: Don’t Be Afraid to Promote

I’ll admit, promoting myself was uncomfortable at first. But I learned that promoting doesn’t have to feel salesy. It’s about sharing your passion and inviting others to experience it with you.

Here’s what worked for me:

    •    Interactive IG Stories: I used polls, questions, and countdowns to keep people engaged.

    •    Sharing Wins: I celebrated small milestones, like completing a course module or finalizing my brand colors. This kept the energy high.

    •    Clear Call-to-Actions: Whether it was subscribing to my mailing list or visiting my website, I made sure every post had a purpose.

Final Thoughts

This 60-day journey taught me that success comes from showing up as your authentic self. My goal wasn’t just to promote my brand but to build trust, connection, and excitement around the value I bring to others.

If you’re planning a launch or promotion, here’s my advice:

    •    Start with a clear plan, but be flexible enough to adapt.

    •    Share your story unapologetically.

    •    Don’t be afraid to ask for support—your audience wants to see you succeed.

The countdown to Eboney Rose LLC isn’t just about me; it’s about helping others build confidence, find clarity, and create something meaningful.

Now it’s your turn. If you’re ready to take your social media or personal brand to the next level, let’s connect. I’d love to be part of your journey.

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