Embracing Change - My Journey of Rebranding in July

Embracing Change - My Journey of Rebranding in July

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July has been a whirlwind of emotions, a month of significant change and growth. As I sit down to write my story, I am overwhelmed with a sense of purpose and a mix of excitement and so much more. This month marks the second month of my rebranding journey, a path that has brought forth a cascade of feelings and challenges, but one that I am wholeheartedly embracing.

The Decision to Rebrand

Rebranding was not an overnight decision. It was a culmination of introspection, prayer, and the realization that my current brand no longer represented who I am or where I want to be. I've had the thought of rebranding since the beginning of 2023. Inspired by my senior leader at church, Dr. Suzanne M Howard, MHC, and the incredible Personal Brand Strategist, Anna Vatuone, I took a leap of faith. I decided to step out from behind a logo and introduce the world to the authentic me: Eboney Rose, Social Media Consultant.

Writing My Story

One of the most profound steps in this journey has been writing my story. It's an ongoing process, one that has required me to dig deep and confront my fears, doubts, and insecurities. There have been moments of self-doubt, wondering if my story is worth sharing. But I remind myself that my journey, filled with highs and lows, is what makes me relatable. It's what will connect me to potential clients who are on their own journeys of growth and transformation.

The Emotional Rollercoaster

Rebranding has not been without its struggles. Balancing life as a mother, wife, minister, social media consultant, and the only Executive Assistant at my 9 to 5 job is challenging at times. There are days when it feels overwhelming, when the to-do list seems never-ending, and the pressure to be present on social media feels immense.

But with every struggle comes a lesson. I've learned the importance of self-care, of taking moments to breathe and recharge. I've learned to prioritize, to delegate, and to lean on my support system. My faith has been my anchor, and journaling has become a therapeutic outlet for processing my thoughts and emotions.

Staying Present on Social Media

Being present on social media has been crucial during this rebranding phase. I want potential clients to know me, to see the real me, to understand my journey, and to feel inspired by my story. Authenticity is at the core of my new brand, and I am committed to showing up genuinely and consistently.

I've been sharing snippets of my daily life, insights into my rebranding process, and tips on social media strategies. The response has been heartwarming. People are engaging with my content and resonating with my story. It's a reminder that I am on the right path, that my story does matter, and that my journey can inspire others.

Balancing Life

Finding balance is an ongoing challenge. Between work, kids, church, and home, there are days when it feels like I'm being pulled in a million directions. But I've come to realize that balance doesn't mean giving equal time to everything. It means being fully present in each moment, prioritizing what truly matters, and giving myself grace when things don't go as planned.

Moving Forward

As I move forward in this rebranding journey, I am filled with hope and anticipation. July has been a month of growth, of pushing past comfort zones, and of embracing change. I am excited for what's to come, for the opportunities that lie ahead, and for the chance to connect with amazing individuals who will become part of my journey.

Thank you for being a part of this journey with me. Your support, encouragement, and engagement mean the world to me. Together, we will navigate this path of growth and transformation, one step at a time.

Stay tuned for more updates, insights, and stories as I continue to embrace this beautiful journey of rebranding.

With love and gratitude,

Eboney Rose